236527

Nike Basketball Designers Talk Hyperfuse + Hyperdunk 2011

Nike Basketball Designers Talk Hyperfuse + Hyperdunk 2011

Nike Basketball Designers Talk Hyperfuse Hyperdunk 2011

Not since the days of Flight vs. Force has Nike Basketball featured a two towers lineup as formidable as they have now with the Nike Hyperdunk and Hyperfuse series.  These two beheamoths together outfit the majority of the NBA and have their sights set on the entire world, the Hyperfuse in particular having been designed with inspiration from Beijing’s outdoor basketball courts.  Nike Innovation Kitchen basketball lead Shane Kohatsu explains how the Swoosh learned from the streetballers’ ad hoc footwear choices, with Nike Basketball design director Leo Chang coming in to shed some more light on his Zoom Hyperfuse 2011 design.  Chang goes on to describe the Zoom Hyperfuse 2011 and how it improves upon its predecessors, including a new last for a more comfortable fit and a new heel counter design that sheds weight while providing the support necessary to take advantage of the superior Zoom Air cushioning.  Click through for the entire video, let us know what you think and stick with Sneaker News for the latest release dates.

Latest News

Vans Is Launching A "Croc Pack" Featuring Vibram Soles

Look no further than the hype surrounding the Chanel Vans; the rapid rise of indie fashion and 2010s Tumblr aesthetics presents a huge opportunity for...

by Andrew Rizzo 6 hours
223

Nike Launches SNKRS Reserve For Pre-Orders

Nike continues to innovate the way it launches its high-heat, high-demand product through special launch procedures on its SNKRS platform. It’s latest development is called...

by John Kim 8 hours
7966

The adidas Superstar Tries On Denim

As far as exotic material executions go, and especially within the Three Stripes, cheetah prints still reign supreme. However, denim remains a sensible option for...

by Matt Varga 8 hours
152