339909

Jordan Brand #RiseAbove Isolation

Jordan Brand #RiseAbove Isolation

Jordan Brand Rise Above Isolation

The Jordan Brand #RiseAbove Documentaries continues with #RiseAbove Isolation, focusing on a story of a Chinese tour-guide who fortuitously stumbled upon a remote village in the middle of the mountains during one of his hikes. A surprising discovery of a basketball hoop in this poor village led him to explore the villager’s passion for the game, but an unfortunate injury during a game of pick-up ball forced him on the sidelines. It was then that the village healers took care of him and nursed him back to health, so the tour-guide repaid the village with a brand new basketball court by providing the materials, and the villagers chipped in to refurbish the dilapidated court. Three years later, the villagers continue to play basketball on a daily basis while keeping the game at the center of many of the village’s celebrations, proving that the game of basketball isn’t confined to a gym or a metropolitan city. Check out the Jordan Brand #RiseAbove Isolation video below and head to the official site to get full details on how you can join in the #RiseAbove campaign.

http://www.youtube.com/watch?v=j241CPG0aMM

Latest News

The Nike SB P-Rod 1 "Bred" Releases On September 13th

Updated August 30th, 2025: The Nike SB P-Rod 1 “Bred” is expected to launch on SNKRS on September 13th, 2025 for $115. Skateshops will likely...

by Matt Varga 9 hours
8228

“Collegiate Burgundy” Settles On The adidas Predator Megaride

In case you haven’t noticed, the Three Stripes is going all in on Megaride. As a runoff effect of their dominance within soccer footwear trends,...

by Matt Varga 9 hours
145

Jordan Brings "University Red" Accents To A Monochrome Flight Court

The hype behind recent Jordan x Nike SB crossovers has motivated Jordan Brand to a create a skate shoe of its very own… sort of....

by Andrew Rizzo 11 hours
480