Reebok Announces Partnership With Kendrick Lamar

Forget the Nike Cortez, as Kendrick Lamar is now a proud collaborator with Reebok Classics. The brand is teaming up with the Compton emcee in an effort to inspire and empower future generations, putting their respective focus on youth potential. To debut their Reebok Ventilator OG, a shoe that plans on releasing January 15th, 2015, Reebok teamed up with acclaimed director Anthony Mandler to present the short film Reebok Presents Kendrick Lamar. Shot around Lamar’s hometown of Compton, California in stark black and white, the film takes you to his alma mater of Centennial High School in search of where the rapper first found inspiration. Check out Reebok’s introduction of their partnership with Kendrick Lamar after the break and let us know if you’re excited about the possibilities of the emcee and the Vector Brand’s teaming up in the comments section.