Extra Butter Gave Away Pairs of their Reebok Ventilators in Halal Carts

We’ve seen some creative collaboration themes over the past year, but Extra Butter‘s “Street Meat” Reebok Ventilators just boosted the way we look at the teaming up thanks to serving the release in actual halal carts. The street meat inspired Reebok classic gave Gotham dwellers a unique pop-up experience by arriving at random locations throughout Manhattan, Brooklyn, and Queens yesterday accompanied by an exclusive t-shirt to those that opted to ditch the expected $5 plan for halal for a fresh pair. Check out a full recap of the surprise pop-up by Extra Butter below and be on the lookout for the collaboration to arrive in-store tomorrow, February 6th at 7PM EST and then online this Saturday.

Source: Extra Butter