Jordan Brand’s Focus On Females Continues With Air Jordan 1 “Season Of Her” Pack

Sneaker News January 18th, 2018 (updated)

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Jordan Brand deems Spring as the “Season Of Her” as a full collection of Air Jordan 1s built with premium materials gets officially unveiled. Utilizing satin and suede materials, Jordan Brand envisions the ’85 classic with the ladies in mind as these softer pastel tones, perfect for Spring outfits, are scheduled to release beginning on January 26th, 2018. Women’s exclusive Air Jordan releases are few and far in between, but this Season Of Her makes an emphatic statement regarding the brand’s focus on the female demographic of sneaker-crazed consumers. Expect ten colorways to hit stores later this month in both womens sizes.