adidas Announces The Official Return Of The Ultra Boost

Ross Dwyer December 4th, 2018 (updated)

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When it was first brought to market back in 2015, the adidas Ultra Boost changed the world of running footwear immeasurably. The rare performance-optimized silhouette that becomes wholly accepted by the fashion community as well, the Ultra Boost was rocked by cultural figureheads the likes of Kanye West, thirsted after by ardent sneaker collectors, and adored by runners for its cushioned and supportive ride. Since that memorable first release, the UB has grown to become one of the most — if not the most — popular silhouettes in the Trefoil Brand’s lineup, and now the Herzogenaurach heavy hitters are bringing back the original colorway this December. With true-to-the-original detailing that any day one UB lover is sure to remember, from the dark purple heel cage to the two-tone black Primeknit upper, the re-released UB is a loving homage to a modern-day classic. The OG will re-release December 1st, and serve as the launching point for a week full of Ultra Boost re-releases, as adidas is dropping other classic pairs like the “Gig ‘Em” and “Triple Black” Ultra Boosts every day up until December 7th. Enjoy new pictures of the UB below, and stay tuned for more information as the release date draws closer.