The adidas Ozweego Levels Up With Video Game-Inspired Graphics

Jasmine Tang January 6th, 2021 (updated)

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With the popularity of Ninja‘s collaboration with adidas, the Three Stripes brand continues to recognize the crossover of fashion and gaming as an ongoing trend. Riding the wave of gaming’s popularity, adidas is now launching the “Gaming Pack”, which includes an Ozweego that takes inspiration from the virtual world.

The fittingly futuristic model sees its uppers tinted in Collegiate Navy with matching suede overlays. A teal translucent nylon tube wraps around the ankle and lace closure, mimicking the LED wiring associated with gaming PC and other video game consoles. To further embrace the gaming aesthetic, TPU elements on the heel and toe feature stripes of varying shades of blue that allude to the scanlines displayed on video game screens. A white Adiprene cushioned sole unit finishes the Ozweego for ultimate comfort.

You can grab a pair at adidas.com when it drops on January 7, for $110.

Want to see more of the “Gaming Pack”? An NMD has also been unveiled to be a part of the collection.