Michael Le Back in March, as AURALEE unveiled their AW21 collection, the New Balance 550 graced the digital stage, flaunting a colorway that near perfectly encapsulates the Japanese label’s design ethos. Finally, the collaboration is due to release July 16th, possibly exclusively in Japan.
While simple — and likely “lazy” to the ignorant — the pair subverts the trend of past inline releases and even ALD’s own. Instead of relying on the collegiate, retro-inspired blocking, AURALEE has opted to celebrate the allure of vintage itself. As such, they’ve imparted an aged feel throughout, the leathers glazed in a cream finish and subtly distressed at certain edges. Below, the tooling only aids this experience, yellowing to a degree far more intense. Branding, also, is kept minimal, the only instance of “AURALEE” found atop the insole.
For a closer look, see the campaign imagery below. As previously mentioned, a release date is currently set for July 16th, with New Balance stores and AURALEE themselves to participate.
In other news, the New Balance Vision Racer is getting a retro look itself.
UPDATE 7/27/2021:
The global release has been pushed back to August 19th.
UPDATE 7/11/2021:
Additional photos of the AURALEE x New Balance 550 have been added below.
UPDATE 7/11/2021:
The AURALEE x New Balance 550 will see a global release on July 26th via END.
WHERE TO BUY
Mens AURALEE x New Balance 550
Europe 08/19/2021 Thursday
Powered By:
| Retailer | Release type | Status |
|---|---|---|
| END. | Raffle | Check Site |
- M 4.5 / W 6
- M 5 / W 6.5
- M 5.5 / W 7
- M 6 / W 7.5
- M 6.5 / W 8
- M 7 / W 8.5
- M 7.5 / W 9
- M 8 / W 9.5
- M 8.5 / W 10
- M 9 / W 10.5
- M 9.5 / W 11
- M 10 / W 11.5
- M 10.5 / W 12
- M 11 / W 12.5
- M 11.5 / W 13
- M 12 / W 13.5
