P.A.M. (AKA Perks And Mini) Teams Up With PUMA On An Outdoors-Inspired Capsule

Michael Le November 4th, 2022 (updated)

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From Nike ACG to adidas TERREX, many a sneaker brand has found home in the outdoors. And thanks to a bit of help from Australia-born, lifestyle label Perks and Mini, PUMA, too, is answering the call of the wild.

“From the start, we saw this project as an opportunity to make something together that could go beyond fashion, and the PUMA team was instantly supportive. So, as part of the PAM/PUMA BIO/VERSE, we suggested created a project that worked to protect threatened wild places on the planet; the same kind of places that inspired the collection”, stated Shauna Toohey, co-founder of Perks and Mini.

For Perks and Mini’s first collaborative effort with PUMA, they’ve crafted an outdoors capsule that features four footwear options as well as 20 different apparel styles. The latter — which is comprised of fleece and puffer jackets, cargo pants, tees, hoodies, and polo shirts — indulges heavily in a nature-inspired palette, one that highlights the pieces’ bold patterns and oversized cuts. The shoes are a bit more toned down, relatively, though many of the same colors and tones are present throughout.

For a detailed look at the entire Perks and Mini x PUMA collection, see below. The entire range is scheduled to release globally on November 5th via PUMA.com, PERKSANDMINI.com, and select stores.