“Greige” Takes Over ASICS’ Breakout Star, The GEL-NYC

A muted colorway rings in 2025.

Matt Varga April 29th, 2025 (updated)

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You were in the squarely in the minority if you didn’t catch someone with the ASICS GEL-NYC on feet in 2024. Aiming to keep the pressure on in the new year, the AWAKE NY-assisted model is stepping into familiar tech runner territory with an upcoming “Greige” overhaul.

The portmanteau pantone is exactly as it sounds; somewhere between grey and beige for the shoe’s suede top layers. While the silhouette is plenty capable of carving its own aesthetic territory, here it relies chiefly on the well-established Y2K tones explored by competitors like the Vomero 5 or New Balance 9060. Filter towards the base to catch notes of chrome and jet black that only cast that concept into further light. All told, it’s a complementary combination, and the expressive hardware of the GEL-NYC still stands front and center in this “Greige” execution.

Look for the ASICS GEL-NYC “Greige” hitting ASICS.com and partnering retails as we enter the bulk of Spring 2025. A $130 retail price is expected.

Elsewhere on the release radar, the Air Jordan 3 “Black Cat” tips off on January 11th, the first domino in a packed Jordan Release Dates 2025 calendar.

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WHERE TO BUY

Mens ASICS GEL-NYC

SKU: 1203A383-005

RETAIL PRICE: $130

RELEASE DATE: 2025

US 2025

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Written by

Matt Varga, Junior Editor

Matt Varga is an Editor at SneakerNews. Initially earning a degree in Video Arts and Technology, he got his start in video editing and writing in the music world — primarily on hip-hop and electronic. A long-standing interest in sneakers led him to switching over to footwear. An avid collector, his favorite sneaker of all time comes down to either the Air Jordan 1 “Black Toe” and Air Jordan 5 “Laney,” his first ever pick-ups. When he’s not writing, you can find Matt cooking, traveling, attending concerts and when weather permits, on the handball court.