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The Iconic “Sunrise” Sheds New Light On The Nike Air Max Plus

Scorching hot.

The Iconic “Sunrise” Sheds New Light On The Nike Air Max Plus

The sneaker that made color gradients a mainstay in lifestyle footwear is back with another take on the original that started all.

Sean McDowell’s groundbreaking Air Max Plus made instant waves with the fiery hot yellow-to-orange fade, emanating the warmth of the morning light on the high-tech runner. From that point on, that use of color has become a standard not only in Nike’s running product, but across the industry.

Since this Tuned Air classic has gone on to become a global hit for over two decades, Nike has not been shy with utilizing the gradient on the upper, often relying on more than two colors to achieve a new look. This upcoming release circles back to the original pair from 1998, instead applying the “Sunrise” to the external caging; from top to bottom of the lava-like fluid exoskeleton, yellow raises the temp to a hot orange on the base, with the same gradient appearing at the midfoot.

This Air Max Plus is expected to launch this Fall/Winter ’25 season for $180; see the official images just ahead.

WHERE TO BUY

Mens Nike Air Max Plus

SKU: DM0032-028
RETAIL PRICE: $180
RELEASE DATE: 2025

US 2025

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