Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
The ASICS GT-2160 Paves A Flooded “Gravel” Edition
ASICS isn’t letting go of the rope anytime soon. In contrast to some of their rivals, the Japanese giant’s success within the throwback runner space...
Monochrome “Restful Blue” Paints A Patent Leather ASICS GT-2160
The ASICS GT-2160 might not have the catchiness of the GEL-Kayano 14 or wallet-friendly price of the GEL-1130, but what it does have is an...
The ASICS GEL-Kayano 14 Prioritizes Versatility In “Obsidian Grey”
Young folks in their “comfort era” have helped ASICS Sportstyle flourish in recent years, and the GEL-Kayano 14 has been a key part of that...
The ASICS GEL-CUMULUS 16 Goes Monochrome For September 2025
Following a strong re-introduction led by a Cecilie Bahnsen collab and campaign featuring Matty Matheson, the ASICS GEL-CUMULUS 16 is set to keep cooking with...
The ASICS GEL-NYC Shifts Into Autumn Tones For August 2025
It’s all eyes on AWAKE NY as Angelo Baque’s brand gears up for the release of the AWAKE Jordan 5 later this month; but that’s...
Kiko Kostadinov’s ASICS NOVALIS GEL-Styrax Debuts Two Argyle Looks
Some brands need splashy collaborations to meet trends. All ASICS needs to do is tap Kiko Kostadinov on the shoulder. In a moment where we’ve...
Social Status Launches Exclusive ASICS GEL-1130 With A Wellness Challenge
James Whitner’s retail chain Social Status is releasing an exclusive ASICS GEL-1130 on August 22nd – but there’s a twist. Rather than enter the EQL...
The ASICS GEL-NYC Sprouts “Broken Mesh” On A Pastel Two-Pack
Most people would immediately conjure up silhouettes like the ASICS GEL-Kayano 14 or newer propositions like the GEL-Cumulus 16 when thinking of the Japanese brand....
Dark “Burgundy” Wraps The ASICS GEL-Kayano 14
ASICS is currently pushing models like the GEL-CUMULUS 16 and GEL-Nimbus 10.1, but those silos wouldn’t be positioned for success had it not been for...