Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, the AM90 will again be a tentpole for Nike’s retro offerings. However, the addition of the Air Max 90 LV8, Air Max 90 Futura and Air Max 90 Drift each present opportunities to get wild with the staple sillhouette, something already expressed plenty with those offshoots’ recent releases.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
This “Muslin” Nike Air Max 90 Plays With Shaggy Textures
Being in the mainstay in the Nike catalog comes with some perks. A shoe like the Nike Air Max 90, always readily available in simplistic...
Nike’s Early Autumn Push Continues With A “Copper Moon” Air Max 90
We’ve been seeing it with the Air Force 1, and now we’re seeing it with the Air Max 90. In continuing to look a season...
Nike Unites The Air Max 90 And Air Max Plus In “Black Reflective”
For years now, the Nike Air Max 90 and Air Max Plus have been shoe store staples, largely devoid of real hype but an extremely...
The Nike Air Max 90 Awaits Halloween In “Safety Orange”
Once again, the Nike Air Max 95 has just recently crossed off a moment where it became the center of the sneakerhead universe, unsurprisingly hosting...
The Nike Air Max 90 Swaps Into A “Light Smoke Grey” Groutfit
At the time of publication, we’re staring down at least three more months of warm weather in the US, so there’s no real pressing deadline...
Does This Nike Air Max 90 Glow In The Dark?
If you’re a “less is more” type of sneakerhead, this Nike Air Max 90 is for you. Guised as a simple, versatile rotation piece, Tinker...
Nike Commemorates The Scottish Open On The Air Max 90 Golf
Following an Air Max Plus Golf for the U.S. Open last month, Nike is continuing to move in lockstep with the sport’s calendar with a...
Nike Strikes “Blue Lightning” On The Air Max 90
Regardless of which Nike Air Max model rules the moment (that’s the Air Max 95 this year), Tinker Hatfield’s Air Max 90 will always be...
The Nike Air Max 90 Lights Up A Dusky “Hyper Crimson” Look
Almost entirely on the back of the Patta x Air Max 90, the Tinker Hatfield model has crashed back into the foreground of the visible...